In class, I designed a cohesive social media advertising campaign consisting of three unique ads for Airbnb. The purpose was to develop a paid strategy to target a specific audience and achieve a clear business objective using visual and textual elements tailored to a chosen platform.

I began by identifying a clear objective for the campaign. This included defining the target audience based on demographics, interests, and behaviors, and determining the funnel stage that the ads would target. These foundational elements guided the creative and strategic decisions throughout the project.

Target Audience: Parents who want to escape the city because they are so exhausted from raising their young children. They want to go to nature and have enough rooms that they can put their kids to sleep early and relax by themselves. They don’t want to go too far seeing as they have to bring their kids, so driving is more suitable. 

• Parents with preschoolers (03-05 years) 

• Relationship Status: Married Couples 

• Financial Income: Household income - top 10-25% of ZIP codes (US)

• Living in Los Angeles, New York, or Chicago 

• Target Audience Work Industries: Men - Business and finance, Women - Management

• Interests: Parenthood, Cooking, Hiking, Car Rentals/Nature/Vacation, No wifi to escape